A.ROSE was born out of a deeply personal journey. Our founder, Lia Rodriguez, found herself navigating the joys and challenges of new motherhood after welcoming her daughter, Ava Rose. Like many mothers, she spent countless hours in pajamas, searching for something that made her feel put-together after long days of learning, growing, and embracing the postpartum experience.

When nothing quite fit the bill, Lia decided to create her own. With a lifelong passion for fashion and a desire to inspire her daughter, Lia turned chaos into creativity. She envisioned pajamas that weren’t just comfortable but empowering—pieces that could make a woman feel elegant, confident, and completely in control, even amidst the beautiful mess of motherhood.